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In the recent months the major networks have aired shows on shopping cart accidents and injuries to small children, including 20/20 Feb.3, Dateline, The Today’s Show, Good Morning America and even Oprah on 8/12 and 1/28. The consensus is that shopping carts are the contributing factor of injuries to children. In a recent 3 year period 75,000 children were seen in the emergency room for injuries sustained in shopping cart sand 74% of those injuries were to the head and neck.

I am a mom of 3 and I have invented/designed a product for consumers to keep with them so this problem can be curbed. Here are just a few of the reasons for the need for this product. The straps on shopping carts are not always available, are either broken or filthy, they sit too low and the buckles in the front so the older children can let themselves out.

The statistics are going up on shopping cart injuries, so this means the few products available to address this problem are not being used. I feel the simplicity of the baby comfort strap will cause parents to not only own their own protection but actually use it. The photo here is of my son Kyle who was my inspiration. Yes… he too has fallen from a cart and then…it fell on him, thank God he was all right. I am excited at the response of parents purchasing, using and calling me with feedback on how much they love the product!

Thanks for stopping by my site. Karen Alvarez

Quotes from customers

“I think every grocery store should have The Baby Comfort Strap for all their carts”
Tony Tantillo KPIX Channel 5 NEWS

“I don’t know what I would do without The Baby Comfort Strap”
–L. Taugher Mom

“If necessity is the mother of invention than this mothers invention could become a necessity for all parents” -Ann Fraiser, Channel 5 News

“It kept Kyle from putting his mouth on the shopping cart handle that has so many germs on it.”-K. Alvarez, Inventor/designer of The Baby Comfort Strap

“Keeps my baby from hitting her teeth on the shopping cart handle, keeps her sitting back”